ACCL website

Project

http://www.accliverpool.com

Background

The Arena and Convention Centre Liverpool (ACC Liverpool) is a unique venue combining a 10,000 seat arena, convention centre and exhibition hall on Liverpool’s historic waterfront.

Brief

ACC Liverpool needed an industry leading website that is easy to navigate with innovative design and interactivity. The site launch was to be an integral part of the initial marketing campaign and a key sales tool.

Results

Liverpool Direct Limited (and its partners) delivered a crisp, clean SDL Tridion content-managed commercial website that achieves level AA of the web accessibility guidelines.  

Key features include:

  • A sign-up page that captures the user’s details, preferences and interests and stores them in a database for future use – a key marketing and income generating tool. 
  • Online ticket booking facility. 
  • Information about the venue and city and key data for conference organisers. 
  • Virtual fly-through of the ACCL building and facilities.   

When the new site was launched in July 2007, page views quadrupled in one month.

Further development is planned to enrich the site, and the site was developed in such a way that customisation and additional functionality can be implemented quickly and easily.

Testimonial

 “ACC Liverpool is delighted with the work that LDL delivered in creating our new website. The project was complicated and had to reach many different audiences. LDL’s constructive and detailed approach ensured ACC Liverpool has a flexible, funky and user friendly site.”

Emma Blackman, Head of Marketing, ACCL